Digital Marketing Specialist

Key responsibilities will include (but are not limited to):-

  • Manage numerous clients simultaneously, while optimizing towards individual performance goals.
  • Build and manage paid search and display campaigns.
  • Experience with pulling contact lists from CRM’s
  • Effectively communicate wins, identify trends, and proactively offer campaign suggestions; Able to communicate complex ideas effectively to clients.
  • Prepare a digital marketing plan
  • Audit campaigns and adjust to accurately and evenly spend/pace with client advertising budgets.
  • Put together digital ad reporting for client meeting decks/presentations (Google analytics).
  • Ongoing education to remain dominant in cutting-edge PPC disciplines.
  • Able to react to change productively and handle other essential tasks as assigned.
  • Work collaboratively with the digital management team and Account Executive team to craft strategic message and set proper client expectations; Collaborating with management to develop best practices.
  • Ability to identify a target market (based on the client goals) and shift allocations.
  • Interact directly with graphics team to create appealing ads intended for social syndication

Qualification and Job Requirements:-

  • Must possess a minimum of 5 years work experience in Digital marketing Space either as a freelancer or in qualification
  • Ability to produce engaging social media content
  • Demonstrated strong and effective verbal, written, and interpersonal communication skills
  • Demonstrate mathematical aptitude and proficiency to monitor sales, measure success of promotions, calculate ROI, and manage budgets
  • Demonstrated proficiency using Microsoft Office programs including PowerPoint and Excel
  • Must be detail-oriented and have the ability to work proactively and independently with minimal supervision
  • Ability to prioritize and multi-task in a flexible, fast paced and challenging environment while effectively meeting deadlines
  • Must be team-oriented, possess a positive attitude and work well with others
  • Must demonstrate a high level of professionalism
  • Assist in updating website content and build landing pages, knowledge of Word Press and HTML.

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